HIDE Leatherworks - Shoe care line

Inspiration for this package design comes from a popular leatherworking shop in Venice Beach, California - probably one of the most pleasant-smelling shops in existence.

The aesthetics and craft material used in this design serves as an homage to the hand craftsmen of the world. Automation has established its place, but work from the hands of a craftsman will always be more unique, personal, and downright cooler.

Millennials, take the time to admire my hand-stitched labels on eco-friendly packaging.